Social Media Management for Hotels

Just as it sounds, we'll handle everything related to representing your hotel across various social media platforms (Facebook, Instagram, TikTok, threads). We'll create social media pages for your hotel, load them with content, help your hotel gain as much organic exposure as possible, and of course, build paid campaigns to attract new followers and expand visibility on social networks, ultimately leading to increased hotel revenue.

A paid social media campaign is constructed from sponsored content such as posts, reels (video), or a carousel of images. Before launching a campaign, we first define its objective. After outlining the campaign's goal, we begin building it according to the targeted audience. Our recommendation: always ensure there is at least one ongoing campaign. This way, you can maintain exposure for your hotel, even to those who don't follow you on social networks.

If you only post organic content on your page, the chances of reaching a new audience are much lower than with paid promotion. Relying solely on organic promotion means only those who follow you on social networks will regularly see your content. This doesn't mean every organic post needs to be promoted, but there's no doubt that paid promotion is your starting point for higher exposure on social networks and gaining new followers.

It may sound surprising to you, but frequently, someone who is looking to book a vacation will seek more than just the images displayed in your website gallery. It's highly likely that the same person will try to find your hotel on one of the social platforms before making a reservation on your site. Proper management and engaging content on your social page will significantly increase the chances that this person, who searched for your hotel, will receive the final 'stamp of approval' and then return to your site to make the booking. It's important to know - even if he doesn't make a reservation this time, there's a good chance you've made an impression and the next time he will book a vacation, he'll come back to your site and perhaps make the booking.

Social media management for hotels

The social media page of your hotel is your business card

Our expertise

Paid campaign

Frequently asked question

What is Social management?

What is a social paid campaign?

Why not simply grow the page organically?

What is the significance of an active social page?

Paid promotion is an additional expense. When can we expect to see results?