Improving Conversion Rates
To enhance conversion rates on the hotel website, it's crucial for us to understand what motivates, stops, and persuades your visitors to act, so you can provide them with the best possible user experience (UX).
We address the issue in three different categories, which join together to the outcome of a significant improvement.
1. UX (User Experience) - We ask ourselves, what causes visitors to abandon the booking process?
2. Traffic - We assess the traffic quality to ensure that visitors are highly relevant and primed for purchasing. Attracting non-converting, irrelevant visitors is inefficient and counterproductive.
3. Persuade - We need to act smartly on the website and propose the right offer to the right visitor at the right time. This includes what offers are proposed to the visitor, how many offers, whether there are duplicates in pricing, what the cancellation policy is, what the offered price is, and what do the affiliate sites selling your hotel have.
CRO is a crucial process on your booking site and it's important to integrate it as part of your daily sales process on your site.