CRO for Hotels Improving
conversion rates for hotels
Enhancing conversion rates on the hotel website booking engine
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Enhancing conversion rates on the hotel website booking engine
Every e-commerce business aims to boost sales on their website. The hospitality sector is no exception. To achieve this, constant improvement of the website marketing strategy is necessary to increase the number of users making reservations on the hotel's website or engaging in other actions such as filling out inquiry forms, calling the central reservations office, and others. Many suppliers offer ways to improve website conversion rates, but the main challenge is that these solutions don't always cover every factor that affects them.
Reaching the Targets
Everyone talks about CRO, but only a few businesses understand what needs to be changed to achieve their Targets. The result is unnecessary A/B testing, random visual element testing, or removing old copy without any solid way to verify their CRO efforts. To decide what to do and how, sincere measurement and accurate testing are essential.We specialize in improving conversion rates on your booking website and address several areas simultaneously to achieve this improvement. We believe in a "holistic CRO approach". This approach considers everything that comes before the final action, so we don't just focus on a small part of the equation.
To do this, we use professional and advanced tools to identify issues and conduct appropriate A/B testing to implement the above.
Improving Conversion Rates
To enhance conversion rates on the hotel website, it's crucial for us to understand what motivates, stops, and persuades your visitors to act, so you can provide them with the best possible user experience (UX).We address the issue in three different categories, which join together to the outcome of a significant improvement.
1. UX (User Experience) - We ask ourselves, what causes visitors to abandon the booking process?
2. Traffic - We assess the traffic quality to ensure that visitors are highly relevant and primed for purchasing. Attracting non-converting, irrelevant visitors is inefficient and counterproductive.
3. Persuade - We need to act smartly on the website and propose the right offer to the right visitor at the right time. This includes what offers are proposed to the visitor, how many offers, whether there are duplicates in pricing, what the cancellation policy is, what the offered price is, and what do the affiliate sites selling your hotel have.
CRO is a crucial process on your booking site and it's important to integrate it as part of your daily sales process on your site.
