The company is guided by the principle of innovation and constantly seeks to develop innovative platforms solutions for ordering rooms in hotels all over Israel and around the world. The orders are made directly and in real time. The web-surfer receives the order confirmations immediately and without unnecessary delays.

"It is highly important to have real-time contact vis a vis the hotel's management systems. At any point the hotels' availability or price may change, and making an electronic order at real time saves time and expensive human resources and of course provides an immediate confirmation upon making the order and enhances the hotel's reputation" (Yaniv Meirov, Entrepreneur and CEO).

The company was established in 2006 under the name "Silver Travel". In 2014, after 8 years of successful activity, the company was renamed Simplex Hotel Marketing Ltd
to reflect the company's ever-innovative nature. The company is owned by the entrepreneur and CEO, Mr. Yaniv M